THE GOAL
For some, making espresso is science. We’ve always seen it more as art.
With art and design, materials matter.
AnZa is about choosing different materials—materials that provoke a response and encourage a relationship. Our goal is to reward the user with a unique ownership experience.
OUR STORY
Back in 2014, our team shared a space with an espresso machine repair shop.
As many months went by, we noticed that the world of espresso was dominated by nearly identical stainless steel machines. If every machine at a certain price point looked the same (and made the same quality coffee), how could you choose which one to buy?
We decided to sketch an alternative espresso machine with a different approach. A machine with a simple aesthetic made of alluring materials.
The appeal was immediately clear. By using unorthodox materials—such as concrete, brass and wood—we transformed a mechanical device into our idea of beauty and desire. As we designed, we made prototypes. We experimented with different knobs, switches, materials, colors, and finishes.
Over the years, different designers contributed to the machine’s development with ideas and material samples. The AnZa aesthetic of simple luxury emerged, expresses in two different materials and finishes.
Kickstarter to Kitchen
In 2017 we went from sketch to prototype. Deciding to try to raise money to make this concept into a functioning product. This is when we started our kickstarter campaign.
The campaign turned out very successful and the AnZa design started generating buzz and interest. From kickstarter we started the process of manufacturing and building a brand.
The first few years were a whirlwind of first product runs, orders and figuring about how to improve everything from packaging to customer service.
AnZa today
Since our initial launch as a purchasable kitchen statement the whirlwind has continued in the form of collaborations with amazing creatives from around the world and features in Architectural Digest, Vogue, GQ, Clever magazine, to growing our product range and having machines in kitchens all around the world.
ANZA WHITE
Keep it clean & sleek with AnZa White.
Anza White features a seamless crisp surface. Make a statement with natural brass, wood and porcelain hardware accents.
ANZA CONCRETE
AnZa Concrete is the opposite of bent stainless steel. It’s not shiny, precise, or smooth. It’s matte, rough, organic and heavy. The precision of the ceramic steam knob and portafilter handle complement the concrete. You won’t find your usual black plastic knobs here.